Stuart White: The Entrepreneur Turning Every Purchase Into a Charity Donation At Zero Cost to You
In this episode, we sit down with Stuart White founder of We Are Our World, the social enterprise e-commerce platform that donates 5-10% of every purchase to your charity of choice from Forbes’ Top 100 Charities in America. What started from witnessing a paralyzed child experience pure joy in the Hawaiian ocean has transformed into a mission to prove you can build a profitable business while doing extraordinary good—without customers paying a single cent more.
Stuart reveals the emotional moment that sparked We Are Our World, why most people want to give but lack access, and how he’s removing every barrier to charitable giving through everyday shopping. He breaks down the social enterprise model that combines luxury brands at discounted prices with automatic donations, why he chose Forbes’ Top 100 Charities as the gold standard, and how his affiliate program lets anyone earn 10% commissions while building a “side hustle with a heart.” This is a masterclass in conscious capitalism, transparent giving, and building a movement where shopping actually makes the world better.
🔍 What You’ll Learn in This Episode:
The emotional story behind We Are Our World: a paralyzed child’s joy in Hawaii
Why people want to give to charity but face barriers of access and affordability
How the platform works: shop luxury brands, donate 5-10% automatically at zero cost
Why Forbes’ Top 100 Charities became the trust standard for donations
The social enterprise model: building profitable businesses with purpose
How to expand this giving model to electronics, home goods, and everyday products
The “side hustle with a heart”: earning 10% commissions while supporting charities
Why more companies should adopt this transparent giving model
👤 About Stuart White:
Stuart White is the founder of We Are Our World (WAOW), a social enterprise e-commerce platform that makes charitable giving effortless by automatically donating 5-10% of every purchase to the customer’s charity of choice from Forbes’ Top 100 Charities in America. After a lifetime in sales and a defining moment witnessing a paralyzed child experience pure joy in the Hawaiian ocean, Stuart built We Are Our World to remove the barriers that prevent everyday people from giving back. The platform offers luxury and brand-name products at discounted prices while proving that businesses can be profitable and purposeful simultaneously—all at zero additional cost to customers.
